📱 +7 (926) 264-43-96 - WhatsApp or Telegram are welcome

🏠 Moscow, Russia, ready to relocate, remote work option is preferred

About me

I've been managing product development since 2010, with experience across classic IT (ABBYY, Kaspersky, HeadHunter), enterprise (Globus, Sber), and startups (Yandex bootcamp). I have a technical background and began my career as a business analyst.

I’ve worked on web and mobile apps, primarily in B2C. I have deep expertise in launching products from scratch and scaling them to hundreds of thousands of users - building teams and processes along the way.

Strong in finding product-market fit, mapping user journeys, uncovering real customer pains, and reducing friction in product use.

I also have mentoring experience in product management (Women in Tech program).

Experience

Product Lead

Kaspersky Lab

My Kaspersky user portal (2M MAU), B2C

my.kaspersky.com

Objective: Increase user LTV through regular subscriptions, penetration, retention, and upsell

Team: 30+ people – product/system analysts, project manager, architect, frontend/backend devs, QA

Increased share of recurring subscriptions by 2 p.p. monthly via new discount mechanics
Reduced churn by 23% with flexible promotional offers based on user research and international markets studies