📱 +7 (926) 264-43-96 - WhatsApp or Telegram are welcome

🏠 Moscow, Russia, ready to relocate, remote work option is preferred

About me

I've been managing product development since 2010, with experience across classic IT (ABBYY, Kaspersky, HeadHunter), enterprise (Globus, Sber), and startups (Yandex bootcamp). I have a technical background and began my career as a business analyst.

I’ve worked on web and mobile apps, primarily in B2C. I have deep expertise in launching products from scratch and scaling them to hundreds of thousands of users - building teams and processes along the way.

Strong in finding product-market fit, mapping user journeys, uncovering real customer pains, and reducing friction in product use.

I also have mentoring experience in product management (Women in Tech program).

At the moment I’m working on a pet project using LLM-based tools (Cursor) - a product manager’s assistant where I’m testing the applicability of neural networks for various product management tasks. An MVP has been implemented, and ongoing research is in progress: https://knstntn-bv.github.io/product-notebook/

Experience

Product Owner

Kaspersky Lab

My Kaspersky user portal (2M MAU), B2C

my.kaspersky.com

Objective: Increase user LTV through regular subscriptions, penetration, retention, and upsell

Team: 30+ people – product/analysts, project manager, architect, frontend/backend devs, QA

Increased share of recurring subscriptions by 2 p.p. monthly via new discount mechanics
Reduced churn by 23% with flexible promotional offers based on user research and international markets studies
Improved activation on additional devices to 70% by refining the CJM and user metrics optimization

Aug 2023 - Nov 2024

<aside> 💡 Product Management · Product Strategy · Customer Development · CJM · Jobs-to-be-Done · RICE · A/B-testing · Unit Economics · Team Management · Business Development · Business Analysis

</aside>

Product Owner

SBER

B2C, Business Start product – learning and services for aspiring entrepreneurs

sberbank.ru/start

Objective: Launch MVP, find product-market fit, attract clients to the bank

Team: 10 people – analyst, UX designer, frontend/backend devs, QA, with ad-hoc support by cross-functional resources

Launched from the scratch, achieved stable growth.

Pivoted product strategy based on user interviews, doubling retention
Delivered high-demand features (business plan & tax calculators), increasing user acquisition
Boosted active user conversion by 10x through CJM analysis, setting up metrics collection and funnel optimization
Built the product team and set up Scrum processes

Aug 2021 - Aug 2023

Mobile Program Manager

Globus Hypermarkets

B2C Customer mobile app (500K MAU)

www.globus.ru/service/app/

Objective: Launch and grow the mobile app for the retail chain customers (iOS/Android):

At the start (2015): to define product development strategy and long-term vision; to build the product team and to establish outsorced development team management
2016: to deliver the first version of the app; introduced data-driven product management
2017: to implement personal account and virtual loyalty card features
2020: to support online shopping

Team: 2 in-house (design lead, technical product manager) + 8 outsourced developers

Achievements:

Increased the number of items per cart and improved customer return rate by evolving the product catalog from Excel sheets to a full-fledged real-time online service, laying the groundwork for e-commerce
Boosted GMV by implementing a loyalty system—40% of its users preferred using their personal account and virtual card within the app
Enabled online ordering with home delivery just two weeks after the pandemic lockdown began
Increased average order value by implementing personalized offers for each customer

Sep 2015 - Aug 2021

<aside> 💡 Product Management · Product Strategy · Launching New Products · Customer Development · CJM · User Stories · RICE · Unit Economics · A/B-testing · Competitive Analysis · Lean · Agile · Team Management

</aside>

Analyst

HeadHunter

B2C/B2B, Job portal

hh.ru

Requirements management: interviewing stakeholders, identifying optimal user-centered solutions, detailing requirements, and planning implementation with developers.

Website redesign: developed a new structure for navigation and key pages
Implemented a protection system against service misuse by optimizing the employer role model
Delivered improvements to the customer and back office dashboards, expanded the functionality of mailings
Increased registration conversion by optimizing SEO pages

Sep 2013 - Feb 2015